Branson hits back at cash crisis claims

1. 	Name the different businesses that Richard Branson's "Virgin" are
	involved in?

2. 	Using your knowledge of product life cycle theory, comment upon
	which of Virgin's products are in the launch, growth, maturity and
	the decline stages?

3. 	What are the advantages of having a wide and diverse range of
	business interests?

4.	What are the disadvantages, if any, of having such differing interests?

5. 	Comment upon the use of "brand" by Virgin.